The MRAA announced recently a new Creative AD Program for its members. Called “Advertising Power Tools”, it was introduced at this past dealer convention in New Orleans. It offers dealers a choice of two complete, multi-media advertising campaigns, Fun on the Water and It doesn’t Get Better Than This.

Both campaigns feature a “Big Idea” , logos, print layouts, promotional headlines, and other tools designed to capture consumers’ attention, promote the boating lifestyle, and make the dealer’s advertising task easier.

Offered to one dealer per market, the introductory price of $3,495 is discounted to $2,995 for members with an additional monthly subscription fee.